Signage & Wayfinding · est. 2020

Wayfinding designed as a system, not a set of signs.

Environmental graphics and wayfinding — designed, manufactured and installed. Signs rooted in how people actually move, route and read a space.

See the work

About TAO

Design science, applied to movement.

TAO began in 2020 from the merger of two firms — one in advertising and branding, the other in architectural and engineering design. We treat wayfinding as design science: signs built around how people route and read a space — a leader in the Egyptian market for public and residential wayfinding.

Expertise in design & execution

Advertising and engineering skills combined into one comprehensive wayfinding capability.

A real market need

Addressing a significant gap in Egypt for expert wayfinding in public spaces and residential complexes.

A science-based approach

Signs designed around user movement, correct routing and effective direction — clarity and efficiency by design.

The professional design process

Six stages from brief to installed signage.

One model, carried end to end — design, manufacture and install — held in-house so intent survives from the first sketch to the sign on the wall.

01Design

02Manufacturing

03Installation

AConcept design

Operator guidelines and data folded in; concept options across materials, finishes, fonts, pictograms and colour.

BFamily / schematic

Each sign type refined into a coherent family — sizes, colours, materials and illumination options.

CDetailed design

Sign sizes, locations, power and structural coordination resolved with client and consultants.

DPositioning

Signs, maps and journey planners placed so visitors move with confidence — never guessing how to get from A to B.

ETender documentation

Message schedule, specifications, signage standard manual, location plans, technical drawings and BOQ.

FManufacturing

In-house facilities and strategic partners — the capacity to fabricate and install across many locations.

Selected work

The wayfinding family — four kinds of sign, one system.

Every scheme resolves into a coherent family: signs that direct, signs that identify, signs that inform, and branded markers — each drawn to the same standard and installed across Egypt and the GCC.

Directional

Wall-mounted zone directional sign, Al Jazeer, KSA — Zone directional — Al Jazeer, KSA

Ornate wall-mounted directional sign — Wall-mounted directional

Bilingual Arabic and English elevator directional sign — Bilingual lift directional

Freestanding directional pylon, street context — Directional pylon concept

Black directional totem among planting — Block directional totem

Visitor entrance and gate directional sign — Visitor-entrance gate marker

Identification

Cast metal unit number on stone — Cast unit number

Unit number on entrance pillar — Pillar unit number

Unit number plate set on brick — Brick-set unit number

Unit number on perimeter gate — Gate unit number

Informational

Estate directory monolith, Dorra — Estate directory — Dorra

Zone directory monolith in landscape — Zone directory monolith

Interior floor directory sign — Interior floor directory

Elliptical community directory sign, Jumea — Community directory — Jumea

Branding

Illuminated blade sign, NS — Illuminated blade — NS

Illuminated blade sign, C4 5D — Illuminated blade — C4 5D

Illuminated red blade sign, beitsamra — Illuminated blade — beitsamra

Showroom directional sign, Abaza — Showroom directional — Abaza

Industries served

Residential compounds Commercial & office Hotels, resorts & tourism School & university campuses Museums, stadiums & arenas

Selected wayfinding commissions

Delivered across Egypt and the GCC.

Al Jazeer — KSA Circuit Park — UAE Sokarya Heights — New Minya New Giza Sodic East — Al Shorouk Stone Park — Katameya Galeria — Moon Valley Mall of Arabia — Zayed Beverly Hills — Zayed City Stars — 5th District L’avenir — Al Mostakbal Rock Eden — October

Start a project

Let’s map your space.

Tell us what needs designing, making and installing.

Start your enquiry

Or email tao@aldesignstudio.org